If you have been watching the NBA in the last two years like I have, then you have certainly noticed the extremely well put together marketing campaign: "Where Amazing Happens."
Last year the TV spots featured a piano song by Carly Commando entitled "Everyday." This year, the NBA has taken the same approach with their 2009 playoff spots. The song is of course different, but the effect is the same. This year, the song is "Fly" from Ludovico Einardi's Divenire (Which translated means to become). I will try and upload mp3s later, but for now here are some youtube versions of the songs.
In a word, I guess I would call them amazing...
Carly Commando: Everyday
Ludovico Einardi: Fly
Ludivico Einardi: Divenire
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